Problem
Prohibition PR is a law firm tired of their competition and not converting leads into cases. Prohibition PR was getting cases through a pay-per-click campaign. But they needed to see their organic search traffic grow if they wanted to see any real growth in their prospects for new cases. They’ve tried everything to grow their organic search traffic, but were stuck.
Solution
SEO Brighton wanted to get Prohibition PR’s lead generation on steroids, and we knew that SEO was the most complete strategy to build the top of the funnel. We crafted a leaner but meaner site structure made it super fast and added some Google Authorship and Schema markup to further expand its reach.
After getting their site ready to rank well, we used targeted keywords and cross-linked content to get them on page one of Google. After extensive keyword research, we refined 7 target keywords that would help them fill more client quotas and drive search traffic.
Result
After a few months, Prohibition PR found that they were seeing a steady improvement in their Google Search Engine Rankings for organic search terms. The measure of success was new leads generated every month.
In the first 3 month, traffic from organic search had gone up 33% month over month, while conversions had gone up about 10%. This pattern has not only continued, it has also accelerated. Presently, their leads have grown by 925%, from 1 to 6 per month to 11-20 leads per month.
What Prohibition PR had to say:
We are extremely happy with the work that the SEO Brighton team have provided for us and have managed to help us reach our business goals. They have been instrumental in our continuing success, saving us valuable time and ensuring our investment was well placed. Since being appointed, we’ve seen real ROI from their services.
