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What is Public Relations?
The word ‘public relations’ has become a catch-all phrase in recent years to describe the communication between a company, organisation or individual and its various audiences. A growing industry area, public relations do not only encompass media relations, but also online communications and a variety of other specialist skills.
Public relations (PR) is the management of the communication flow between an organisation and its publics. The aim of PR is to inform the public of positive happenings within an organisation, so they can be aware and/or influenced by its actions or activities.
Why is Public Relations important for your business?
Adds value to your marketing efforts
PR is essential for any business that wants to grow and reach the right audiences. PR can give you a strategic plan to get your business in front of the right audience at the right time to influence their thinking.
It is not only objective advice on your marketing strategy, it can also help you create your brand identity and deliver your message through all communication channels.
Strengthens community relationships
Public Relations (PR) helps you build and maintain community relationships. PR includes communicating with the public, the media, politicians and policymakers to develop a good image for your business.
A company can promote what they are doing in the community, in addition to sharing information, news, stories and events that may not be covered by other means. PR can help ensure a positive rapport with the community so that a company is viewed as one that cares not only about themselves but also about others.
An effective alternative to paid advertising
Public Relations (PR) is a communication process that builds mutually beneficial relationships with the people you need to reach. Public relations professionals promote internal and external awareness of your business, its products or services, as well as your news.
You can utilise a variety of tools in the public relations process to achieve the desired results for your organization. These tactics not only help get your name out there, but they also help deliver important information too.
Enhances your brand’s presence online
Brand awareness is heightened and companies with an effective public relations program tend to build a positive reputation. Search engines use links as a way of understanding how relevant your website content is, so the more quality links you have from other websites, the more likely Google will rank your website higher in its search results.
Brings in the right audience and market
Clear communication of your target audience is one of the most important parts of your PR campaign. It is what brings in the right people, rather than wasting time and money on reaching out to groups that aren’t interested in what you have to offer.
Public Relations is the key to thrive and foster business expansion and success. SEO Brighton is a public relations company based in Brighton and specializes in helping large companies with great reputations as well as innovative start-ups. Get in touch with us today to get started on your PR services.
Our Public Relations services
Content marketing
Content marketing is a type of marketing that focuses on the creation of media and publishing content to attract customers, build trust and credibility, and position your business as a leader. This type of marketing includes online PR with blogs and social media.
Having a blog where we write articles on topics related to your business gives you even more exposure online. We regularly showcase your content in our own blogs as well as share it through relevant channels such as Linkedin, Facebook and Twitter if this helps to enhance its appeal.
Strategy development
Our Public Relations team uses SEO and public relations strategies to ensure you succeed in raising awareness about your business on the Internet. A good PR strategy is a mix of specialist tools used in tandem with proven methods, and we understand how to develop a suitable strategy for each client.
As a PR agency, we will work with you to combine our expertise and contacts so that you get the results you need. A key aspect of our service is to ensure that your objectives are met, whatever they may be. We know how to make big ideas happen.
Media relations
Our Media Relations team will deliver you a powerful media and brand building strategy. We can offer help to you with press releases, media training so you can promote yourself, product reviews for your website to get noticed, how to plan an event and what company news is available to you.
We provide media relations services in Brighton and throughout Brighton, Sussex. We can help you get featured in the national press, radio or television.
Influencer relations
We’ll help you identify the key thought leaders and opinion formers who can benefit your organisation. We then develop a communications strategy designed to influence opinion and shift the public debate in your direction.
With an experienced team of media professionals and a network of contacts built up over a number of years, we’re very well placed to help provide access to influential sections of the media.
Events and promotions marketing
If you want to generate more buzz about your business, SEO Brighton has a comprehensive Public Relations team that is dedicated to creating attention and emotional connections for events and promotions.
Our team members are skilled in finding innovative ways to advance the message of your organization, whether it is an upcoming product launch or supporting a nonprofit fundraiser.
Social media marketing
Public relations (PR) firms have been in fashion for a number of years now. However, many businesses are still operating without these services. With the rise of social media, this service is even more relevant in today’s marketplace.
Any business that is active on a number of different social media platforms and looking to gain more exposure would be well advised to consider this service. We know how PR works. Our team is the right partner to help you build your brand awareness.
Who we are
SEO Brighton is a lead generation site based in Brighton, Sussex. We specialise in website design and development, promoting SEO-friendly sites for day-to-day relevance across all channels – including standard PR methods.
SEO Brighton is a customer-focused PR agency with the reputation of being the preferred choice for many businesses that need to improve online visibility. With competitive and affordable pricing, SEO Brighton strives to offer you the best possible results from your online campaign.
We work hard to build strong relationships with our clients and pride ourselves on delivering above and beyond what we promise.
Our testimonials
Over the last few years, I have been working with SEO Brighton to manage my PR and they have provided an outstanding service. They are proactive, always on hand to discuss ideas and keep us up to date with any new developments. Their service is first-rate and they provide great value for money when compared to larger market forces who seem to charge a premium for their brand. As a small business owner, I can’t recommend them highly enough.
The first thing we thought when we looked at Brighton SEO was that it was the best value for money investment we had ever made for our web business. Brighton SEO’s work on our business not only generated more traffic for us but also helped make us more Google-friendly by improving the type of content we produce and encouraging users to return again and again via an ever-evolving set of user metrics. What a huge difference!
I first discovered Brighton SEO a couple of months ago when I needed a quick and effective solution to my Internet marketing requirements. The team was extremely helpful from the outset, and assured me that they could make all my PR dreams come true! Turned out to be true. I am happy with their services and I highly recommend them as well.
SEO Brighton can help you incorporate PR into your marketing strategies
When it comes to marketing, PR is one of those disciplines that will almost certainly help your business grow. However, if you don’t know what you’re doing, it can be a very expensive mistake.
Public Relations (PR) is a crucial part of business promotion. SEO Brighton can help you incorporate PR into your marketing strategies to create the type of coverage you want to get across your new service, product or company.
Benefit from the added exposure of traditional PR methods as well as our cutting-edge online and social media techniques.
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Why choose SEO Brighton?
Long-term relationships with clients
SEO Brighton is a PR company in Brighton with a different approach. Our clients aren’t just statistics. We build long-term relationships with them. That means we’re always working for YOU, so you get the best possible results.
What’s more, our strategy isn’t just another one-size-fits-all package either. We’ll tailor your campaign specifically to your goals and your brand because each client is individual.
Extensive years of experience
A lot of things have changed since SEO Brighton was first set up, but the team behind it has stayed together and grown with our clients’ needs. SEO Brighton is an expert in all areas of Internet marketing and boasts many years of experience.
Combining industry knowledge, quality service and a results-driven mentality that always strives to exceed client expectations, we’re still proud to be one of the most trusted PR companies in all things internet. Extensive knowledge and a wide range of skills are what we stand for.
We have a team with great expertise
SEO Brighton is a PR agency that strives to provide small, medium and large-sized businesses will everything they need to succeed online. We pride ourselves on our reputation for working with hard-working clients who deserve results and we work closely with them to achieve their goals.
We have a team with great expertise in the industry and we have a friendly approach where we listen to your business needs within PR and online marketing, not only drive traffic to your site but engage customers via print, radio, web and social media.
We are a results-driven lead generation site
SEO Brighton is a PR company committed to driving traffic for our clients through lead generation. We have an advanced, experienced team of specialists who are expertly aligned to the Brighton SEO community and competitive marketplace.
We work with you closely to identify the type of results you want, and then deliver them by creating a comprehensive campaign plan that delivers measurable results. Our aim is to forge mutually beneficial relationships with Brighton businesses of all sizes to build their brand presence online via high-quality internet marketing services.
We are experts in B2B and more
Our client list shows you that we are certainly experts in B2B Marketing and PR. That is the bread and butter of the SEO Brighton model. Aside from getting new customers and more traffic, SEO can also improve a company’s online reputation, especially when it comes to local searches.
Start a project with us today!
Add a professional sheen to your company’s reputation. Let us help you generate buzz in the media, drive traffic to your website, and boost your search engine ranking.
We work with clients of all sizes and in all sectors, securing them coverage in local, national and trade press.
For more information on what we do for companies please call us on 1273 424 004 or email us via info@sussexseo.net today.
FAQS
What is needed to start a project with SEO Brighton?
What’s needed is a clear description of what you’re looking for in terms of results and/or services. Whether it’s an information project, like writing a magazine article or blog post, or a more integrated project like creating a new website or social media campaign, you should have some idea of what you want to accomplish, some goals you’d like to reach. Without these, how can we be sure you’ll be happy with our work?
From there we’ll develop a plan and let you know what services we can offer.
Is PR worth my time?
First, it should help your business to build exposure. This in turn can lead to new customers and sales. The second is SEO – Search Engine Optimisation. Traditional media is the top source for finding new information online, and media coverage creates more visibility for your business on search engines.
The third big benefit of PR is social media shares and links. Both of these in turn can lead to even more organic search traffic, and eventually a boost in rankings in the search engines.
How can a press release be considered newsworthy?
In order for a press release to be newsworthy, it needs to be topical, relevant, and timely. It’s helpful to think of a news release as an advertisement. As with any ad campaign, a company can’t afford to advertise in every magazine, on every website, or on every TV/radio station.
They instead choose the most effective and influential media outlets possible. This is why a PR firm is involved – they are trained professionals who know how to pitch and distribute news releases to appropriate media outlets.
What industries can enjoy this service from SEO Brighton?
If you feel that you would benefit from additional exposure please contact us on 1273 424 004 or send us a mail at info@sussexseo.net to discuss your needs.
My PR campaigns have been quite effective, but can they be measured?
How do you decide what to do? More times than not, you have no way of knowing if one strategy will be more successful than another without measuring it before you decide which one to do. Measuring the results of your PR strategy is where SEO Brighton comes in.
How soon can you jump on my projects?
We can start doing our PR services for you as soon as you need us. Nonetheless, if you’re in a rush and need an immediate response please call us on 1273 424 004 or email via info@sussexseo.net at your convenience.