What is EAT Optimisation?
EAT is simply the acronym for ‘Expertise, Authoritativeness, and Trustworthiness. EAT optimisation is an SEO technique that strives to provide the most valuable information and experience for a particular topic. It encourages a site owner to be as helpful as possible to users and build a relationship of trust for organic search traffic to increase.
At SEO Brighton, we believe it is important to provide site visitors with straightforward, relevant answers and links to resources that will benefit them the most – which is why we are committed to EAT optimisation strategies.
What is YMYL Optimisation?
YMYL stands for “Your Money or Your Life” and is how Google refers to to websites that perform extremely valuable actions, such as those within the finance/investment, health and wellness, grocery, insurance/legal and real estate/property sectors.
It represents a class of web pages that could directly influence the future of the reader. YMYL is all about making sure you provide content that is useful to the people who consume it.
Importance of EAT/YMYL optimisation
EAT/YMYL optimisation is a vital part of a successful SEO campaign. It can lead to a decrease in bounce rate and an increase in conversion rates, which will help your site rank better on Google SERPS (Search Engine Results Pages.
More advantages of this type of optmisation are:
1. Client trust
True SEO is about delivering significant results for the user, not just stuffing keywords. Google wants users to have a superior experience. Putting your money into EAT/YMYL optimisation is a way to build trust with your clients by ensuring they are seeing relevant, high-quality content.
When you run a business, having an EAT/YMYL optimised website not only improves your Google rankings, it also shows you are serious about handling it professionally and in a trustworthy manner. This is something that clients are looking for when seeking a business partner.
2. Conversion rate optimisation
EAT and YMYL are extremely important factors to be considered for your business. Not only are they conversion-oriented factors but also they affect the search rankings of your website.
If you are not keeping up with the latest changes SEO offers, you might be looking at a much lower or non-existent ranking on the Google search results page in no time.
3. Better user experience through transparency
As consumers will now be able to see the rating of a business, this will make them trust a company more and return to that company’s online presence. The basis for this is because consumers are always looking for transparency in services and products.
As consumers become more educated on the importance of EAT/YMYL optimisation, companies need to consider the tremendous importance of reviews, ratings and social media in today’s society.
For a long time, SEOs have been told that the most important thing for ranking in Google is to make sure you’re writing a lot of content. This has led many sites to be flooded with low quality articles and blog posts. The trouble is, this strategy can lead to penalties like Panda or Penguin which could be detrimental to your site. In order to rank well on search engines it’s not just about having more content but ensuring your website is EAT/YMYL optimised! These two acronyms are used by Google as guidelines when they evaluate websites so you want them.
It is important to understand that EAT/YMYL optimisation can be a game changer for your business. The SEO Brighton experts at our company are here to help you make sure that all of the necessary steps have been taken so that your website ranks highly on Google and other search engines. We’re not only interested in getting people to find you when they’re searching online; we want them coming back because they enjoyed their time with you!
If any of these points sounded interesting or relevant to you, contact us today via phone or email. Our team will work closely with yours over the next few weeks to get everything up-and-running quickly and efficiently – no matter what industry you operate in.
SEO Experts in Brighton
We are Brighton SEO, search engine optimisation experts based in Brighton, Sussex. We provide services and advice for businesses throughout the region.
Our clients are at the centre of everything we do at Brighton SEO. As one of the top SEO companies in the area, our EAT/YMYL Optimisation strategy is designed to breathe fresh life into your website while increasing your rankings and online presence.
For more information or enquiries, contact us on 01273 424 004 or email us to discuss your needs!
SEO Brighton offered us a significant return on our investment. We have worked with several other SEOs over the years, and this is the first one that generated a concrete and clearly measurable ROI for us. It was an easy transition because the SEO Brighton team picked up our existing keyword strategy and effectively executed it. Thanks once again.
Just a quick note to say how delighted I am with the recent EAT/YMYL optimisation your company has carried out for my website. It is without doubt beyond what I expected. At last, I can now proudly claim to have a perfectly optimised site across all search engines, which was something I had been struggling with for ages.
The SEO Brighton team has been a real pleasure to work with. They have created a new, optimised website for my business, with a nice approach and an outstanding user experience. They are continuously looking for ways to improve my site and match their work with my particular business goals. They reply to emails promptly and go the extra mile in continually improving the effectiveness of my website. I would highly recommend them.
How we optimise EAT/YMYL on your website
Get rid of or improve your low-quality content
High-quality content improves SEO, shares socially, and ranks well in search engines. It builds trust with users and Google alike which leads to greater conversion rates.
However, pages that don’t share likes and shares are not just wasted effort, but they actively hurt your reputation. Our experienced YMYL optimisers will de-index any low-quality pages found on your website.
Unique and up-to-date contents
SEO Brighton will create original content for your website. If you want your content to be unique, just send us the ideas, your keywords and the topics that you want to write about.
We will then create quality articles that follow your wishes and specifications, using your keywords as many times as possible within each article. To learn about our work or to find out more about our services, please contact us.
We assist with: site mapping, link analysis, identifying linking opportunities, link request management, anchor text selection and optimisation, and internal search engine optimisation.
Our link building project includes several methods to improve your website rankings by attracting high-quality and relevant links. We will create white hat links, which are enduring and have a positive impact on your website search engine rankings.
Up-to-date facts and statistics build trust in your website. Facts are very trusted; people like to see facts and statistics on websites before making a purchase decision.
We have a team that possesses both in-depth technical knowledge and experience in developing long-term strategies for businesses.
Our top-notch SEO experts will review your website to determine its current structure and make recommendations for improvement. We use customised checks designed to help us tailor our optimisation services to the details of your website to increase visibility, conversion rates, and ROI. Also, all of our work is 100% original and delivered on time!
Provide easy access to your contact information
From providing directions to your office to answering simple questions, your website is the first place many people will go when they’re trying to find out more about your company.
We make sure those people can reach out to you by providing a variety of ways for them to contact you directly from your site. A phone number, email address, and mailing address are just some items that should be easy for users to find on your website.
Enhance your brand’s reputation
SEO Brighton provides EAT/YMYL services. We optimise your website(s) to improve your online reputation and visibility by achieving the highest levels of organic rankings across all the major search engines.
Our team members are experts at keyword research, on-page optimisation, technical SEO, and link building. We will help you increase traffic via search engines and encourage your potential customers to visit your website and make a purchase. To get started, get in touch to request a quote.
Brands That Trust Us
Why choose SEO Brighton?
SEO Brighton has expertise in providing EAT/YMYL optimisation services. Over the years SEO Brighton has gained vast experience through many projects for different businesses, from large corporations to small online shops.
SEO Brighton has worked closely with dozens of companies across the country and gained a deep understanding of the industry.
Long track record of success
SEO Brighton is one of the leading Brighton Sussex SEO companies. We have been working in this field for many years. This has allowed us to build a team that contains the best specialists who know the needs of our clients and have the skills and knowledge to perform every kind of online marketing task.
Strong client relationships
For over XX years the SEO Brighton team have been delivering creative hands-on results for a range of top UK brands. We are a small, agile agency that has grown organically without losing sight of our client’s needs.
Our clients trust us because we deliver results 24/7. Working side by side with our clients is not just important to us, it is at the heart of everything we do.
A simple approach to SEO
The SEO Brighton uses a simple, fundamental approach to SEO that has increased the rank of thousands of websites since the year XXXX. With no secret tricks or get rich quick schemes, SEO Brighton aims to help your business to grow by improving the visibility in search engines of your own website’s pages.
We promise to only deliver on those promises that we can substantiate with actionable proof and make no false claims. We take the approach that simplicity is best to put ourselves in the position of our customers.
Consistent quality service
The SEO Brighton team has been in business since YEARXXX delivering innovative, quality SEO services to the UK and, most recently, the rest of Europe.
Our award-winning team takes pride in producing regular content that is natural and appropriate for our clients’ industries. We are Google compliant and have a sound technical understanding that is constantly developing with industry best practices.
Ready to start a project with us?
Our team of experts at SEO Brighton can help you make your website EAT and YMYL compliant.
We know how important these are to business owners because search engines have been using them as a ranking factor for many years now. If you want to take advantage of the latest information about SEO, give us a call today!
With our expertise in digital marketing and web design, we’ll be able to create an amazing site that is both functional and beautiful for all users. To find out more about our services contact one of our friendly advisors
Why should I worry about EAT/YMYL Optimisation?
They contain great content, they apply to what people are looking for, and they have an authority that’s built. EAT/YMYL optimisation is an important part of SEO because these pages reflect the values of a website in the eyes of its visitors, and it shows trustworthiness.
A site is trustworthy when it provides high-quality and relevant information.
Is EAT a ranking factor?
Exploring the EAT(Expertise, Authoritativeness and Trustworthiness) and YMYL (Your Money or Your Life) relevance to your site will help increase its chances for high-quality content and improve user retention.
Are you a good SEO services provider?
We can improve your search engine rank and search engine traffic through an effective strategy. You can also attract more customers through multiple marketing channels like social media, landing pages, and many more.
We don’t believe in the one-size-fits-all approach to web marketing (using the same cookie-cutter tactics for every customer). Our passion for understanding every unique business keeps us honest. It’s what makes us good.
How can you tell if your site is optimised for EAT/YMYL?
If your site has content that is concerned with healthy living, cooking, eating good food, or helping people who are going through similar problems or experiences that they are having… chances are your website would be a prime candidate for EAT/YMYL optimisation.
Who will do the SEO on my website?
That person will know everything about your website’s journey and he/she will take care of your website from day one.