EAT/YMYL Optimisation Services In Brighton

Boost your website's SERP rankings and show search engines what your business does best.

Use SEO Brighton EAT/YMYL optimisation service to boost your website’s SEO

When you optimise for EAT/YMYL, you ensure your website content provides answers to searches, not only to the search query entered by Google but also to topics and questions that illustrate how your service is worth selecting.

This is done through a combination of writing content according to human search patterns, as well as using various validation techniques to determine when this information is very accurate, trustworthy, and useful.


SEO Brighton EAT/YMYL optimisation service is a holistic SEO solution designed to help site owners tackle tough on-site SEO challenges – with clear, actionable returns on investment.

We work closely with our clients to offer a suite of services that are tailored to real needs and deliver measurable results.

Contact us today. Let’s get started!

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What is EAT Optimisation?

EAT is simply the acronym for ‘Expertise, Authoritativeness, and Trustworthiness. EAT optimisation is an SEO technique that strives to provide the most valuable information and experience for a particular topic. It encourages a site owner to be as helpful as possible to users and build a relationship of trust for organic search traffic to increase.

At SEO Brighton, we believe it is important to provide site visitors with straightforward, relevant answers and links to resources that will benefit them the most – which is why we are committed to EAT optimisation strategies.

What is YMYL Optimisation?

YMYL stands for “Your Money or Your Life” and is how Google refers to to websites that perform extremely valuable actions, such as those within the finance/investment, health and wellness, grocery, insurance/legal and real estate/property sectors.

It represents a class of web pages that could directly influence the future of the reader. YMYL is all about making sure you provide content that is useful to the people who consume it.

Importance of EAT/YMYL optimisation

EAT/YMYL optimisation is a vital part of a successful SEO campaign. It can lead to a decrease in bounce rate and an increase in conversion rates, which will help your site rank better on Google SERPS (Search Engine Results Pages.

More advantages of this type of optmisation are:

1. Client trust

True SEO is about delivering significant results for the user, not just stuffing keywords. Google wants users to have a superior experience. Putting your money into EAT/YMYL optimisation is a way to build trust with your clients by ensuring they are seeing relevant, high-quality content.

When you run a business, having an EAT/YMYL optimised website not only improves your Google rankings, it also shows you are serious about handling it professionally and in a trustworthy manner. This is something that clients are looking for when seeking a business partner.

2. Conversion rate optimisation

EAT and YMYL are extremely important factors to be considered for your business. Not only are they conversion-oriented factors but also they affect the search rankings of your website.

If you are not keeping up with the latest changes SEO offers, you might be looking at a much lower or non-existent ranking on the Google search results page in no time.

3. Better user experience through transparency

As consumers will now be able to see the rating of a business, this will make them trust a company more and return to that company’s online presence. The basis for this is because consumers are always looking for transparency in services and products.

As consumers become more educated on the importance of EAT/YMYL optimisation, companies need to consider the tremendous importance of reviews, ratings and social media in today’s society.

For a long time, SEOs have been told that the most important thing for ranking in Google is to make sure you’re writing a lot of content. This has led many sites to be flooded with low quality articles and blog posts. The trouble is, this strategy can lead to penalties like Panda or Penguin which could be detrimental to your site. In order to rank well on search engines it’s not just about having more content but ensuring your website is EAT/YMYL optimised! These two acronyms are used by Google as guidelines when they evaluate websites so you want them.

It is important to understand that EAT/YMYL optimisation can be a game changer for your business. The SEO Brighton experts at our company are here to help you make sure that all of the necessary steps have been taken so that your website ranks highly on Google and other search engines. We’re not only interested in getting people to find you when they’re searching online; we want them coming back because they enjoyed their time with you!

If any of these points sounded interesting or relevant to you, contact us today via phone or email. Our team will work closely with yours over the next few weeks to get everything up-and-running quickly and efficiently – no matter what industry you operate in.

SEO Services

  • 01Keyword Research
  • 02Local SEO
  • 03Natrual Language (NLP)
  • 04Intent Based SEO
  • 05Tech SEO Audit
  • 06Topic Analysis

SEO Experts in Brighton

We are Brighton SEO, search engine optimisation experts based in Brighton, Sussex. We provide services and advice for businesses throughout the region.

Our clients are at the centre of everything we do at Brighton SEO. As one of the top SEO companies in the area, our EAT/YMYL Optimisation strategy is designed to breathe fresh life into your website while increasing your rankings and online presence.

For more information or enquiries, contact us on  01273 424 004 or email us to discuss your needs!

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Our testimonials

How we optimise EAT/YMYL on your website

Get rid of or improve your low-quality content

High-quality content improves SEO, shares socially, and ranks well in search engines. It builds trust with users and Google alike which leads to greater conversion rates.

However, pages that don’t share likes and shares are not just wasted effort, but they actively hurt your reputation. Our experienced YMYL optimisers will de-index any low-quality pages found on your website.

Unique and up-to-date contents

SEO Brighton will create original content for your website. If you want your content to be unique, just send us the ideas, your keywords and the topics that you want to write about.

We will then create quality articles that follow your wishes and specifications, using your keywords as many times as possible within each article. To learn about our work or to find out more about our services, please contact us.

Link building

We assist with: site mapping, link analysis, identifying linking opportunities, link request management, anchor text selection and optimisation, and internal search engine optimisation.

Our link building project includes several methods to improve your website rankings by attracting high-quality and relevant links. We will create white hat links, which are enduring and have a positive impact on your website search engine rankings.

Facts statistics

Up-to-date facts and statistics build trust in your website. Facts are very trusted; people like to see facts and statistics on websites before making a purchase decision.

We have a team that possesses both in-depth technical knowledge and experience in developing long-term strategies for businesses.

Expert reviews

Our top-notch SEO experts will review your website to determine its current structure and make recommendations for improvement. We use customised checks designed to help us tailor our optimisation services to the details of your website to increase visibility, conversion rates, and ROI. Also, all of our work is 100% original and delivered on time!

Provide easy access to your contact information

From providing directions to your office to answering simple questions, your website is the first place many people will go when they’re trying to find out more about your company.

We make sure those people can reach out to you by providing a variety of ways for them to contact you directly from your site. A phone number, email address, and mailing address are just some items that should be easy for users to find on your website.

Enhance your brand’s reputation

SEO Brighton provides EAT/YMYL services. We optimise your website(s) to improve your online reputation and visibility by achieving the highest levels of organic rankings across all the major search engines.

Our team members are experts at keyword research, on-page optimisation, technical SEO, and link building. We will help you increase traffic via search engines and encourage your potential customers to visit your website and make a purchase. To get started, get in touch to request a quote.

Brands That Trust Us

Why choose SEO Brighton?

Vast experience

SEO Brighton has expertise in providing EAT/YMYL optimisation services. Over the years SEO Brighton has gained vast experience through many projects for different businesses, from large corporations to small online shops.

SEO Brighton has worked closely with dozens of companies across the country and gained a deep understanding of the industry.

Long track record of success

SEO Brighton is one of the leading Brighton Sussex SEO companies. We have been working in this field for many years. This has allowed us to build a team that contains the best specialists who know the needs of our clients and have the skills and knowledge to perform every kind of online marketing task.

Strong client relationships

For over XX years the SEO Brighton team have been delivering creative hands-on results for a range of top UK brands. We are a small, agile agency that has grown organically without losing sight of our client’s needs.

Our clients trust us because we deliver results 24/7. Working side by side with our clients is not just important to us, it is at the heart of everything we do.

A simple approach to SEO

The SEO Brighton uses a simple, fundamental approach to SEO that has increased the rank of thousands of websites since the year XXXX. With no secret tricks or get rich quick schemes, SEO Brighton aims to help your business to grow by improving the visibility in search engines of your own website’s pages.

We promise to only deliver on those promises that we can substantiate with actionable proof and make no false claims. We take the approach that simplicity is best to put ourselves in the position of our customers.

Consistent quality service

The SEO Brighton team has been in business since YEARXXX delivering innovative, quality SEO services to the UK and, most recently, the rest of Europe.

Our award-winning team takes pride in producing regular content that is natural and appropriate for our clients’ industries. We are Google compliant and have a sound technical understanding that is constantly developing with industry best practices.

Ready to start a project with us?

Our team of experts at SEO Brighton can help you make your website EAT and YMYL compliant.

We know how important these are to business owners because search engines have been using them as a ranking factor for many years now. If you want to take advantage of the latest information about SEO, give us a call today!

With our expertise in digital marketing and web design, we’ll be able to create an amazing site that is both functional and beautiful for all users. To find out more about our services contact one of our friendly advisors


Why should I worry about EAT/YMYL Optimisation?

EAT and YMYL pages are pages that contain essential information and advice. These are the pages that people go to with a specific need in mind. EAT/YMYL Like pages are established for a reason.

They contain great content, they apply to what people are looking for, and they have an authority that’s built. EAT/YMYL optimisation is an important part of SEO because these pages reflect the values of a website in the eyes of its visitors, and it shows trustworthiness.

A site is trustworthy when it provides high-quality and relevant information.

Is EAT a ranking factor?

While no evidence EAT is a ranking factor, Google considers the content quality and user experience when ranking sites.

Exploring the EAT(Expertise, Authoritativeness and Trustworthiness) and YMYL (Your Money or Your Life) relevance to your site will help increase its chances for high-quality content and improve user retention.

Are you a good SEO services provider?

Yes. We love working on and solving hard SEO problems because when we succeed, businesses succeed. We also really enjoy collaborating with website owners to help them achieve their goals.

We can improve your search engine rank and search engine traffic through an effective strategy. You can also attract more customers through multiple marketing channels like social media, landing pages, and many more.

We don’t believe in the one-size-fits-all approach to web marketing (using the same cookie-cutter tactics for every customer). Our passion for understanding every unique business keeps us honest. It’s what makes us good.

How can you tell if your site is optimised for EAT/YMYL?

EAT/YMYL optimisation is used to improve the user experience and increase search engine rankings. You’ll want to think about the kinds of queries where you can serve needs or the kinds of sites and answers that people might look for concerning the topic on your site.

If your site has content that is concerned with healthy living, cooking, eating good food, or helping people who are going through similar problems or experiences that they are having… chances are your website would be a prime candidate for EAT/YMYL optimisation.

Who will do the SEO on my website?

SEO Brighton has several SEO experts and analysts. We are a large team with many experienced SEOs on board. When we get your site, we will assign your project to a specific SEO expert.

That person will know everything about your website’s journey and he/she will take care of your website from day one.

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