Social Media Management

Let Help You Develop a Social Media Strategy that Gets Results

Is your business relying on social media to get the word out? Are you stuck with low engagement and no customer base? Social media is an excellent avenue for businesses to promote themselves and connect with customers. A social media strategist will work on a plan that matches your needs, goals, resources and timeline in order to effectively reach the desired audience without breaking any budgets or deadlines.

Social media management is one of the best ways to make sure your business gets seen by your clients. If you want to generate more leads and make a better reputation for yourself, then this might be what you’re looking for.

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SEO Brighton services are for businesses that don’t have time, resources or expertise to manage more than one social platform or want a dedicated point-person in their corner.

Call us today on 1273 424 004 or send us an email at info@sussexseo.net to see how we can help you target your audience through social media.

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What is Social Media Management?

Social media management is a strategic approach to building, maintaining, and engaging with your audience via social media channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and others.

From a broader overview, it involves monitoring brand awareness, managing page content, responding to comments and complaints, setting advertising budgets and creating campaigns for clients.

Social media management is your secret weapon to connect with your audience and grow your business. When done right, you’ll never have to worry about whether or not your social media accounts are active or whether you’re managing collaborations and guest posts effectively.

Who is a Social Media Manager?

A social media manager is a person who manages a brand’s social media accounts on the internet. The job involves monitoring social media platforms, replying to comments and messages in an appropriate manner, scheduling posts and content for the future, as well as using analytics software to make recommendations to the client.

Social media managers work across multiple social platforms like Facebook, Twitter, LinkedIn and Instagram, using real-time data to provide a unique online experience for each and every customer.

Why Social Media Management?

The benefits of social media have become something we can’t live without. Yet, there is always a learning curve associated with the ever-changing landscape of platforms and features. Many companies turn to in-house staff and departments or even agencies to manage their day-to-day interactions. However, none of these options is ideal for long term success.

A better option is to outsource your social media management to a company that specializes in SMM lead generation campaigns. These agencies have the experience and expertise necessary to offer custom solutions that meet your business needs and general strategies. Contact SEO Brighton now if you’re willing to give your business online campaign a custom solution.

Benefits you stand to gain with social media management include:

Cost

Social media offers several benefits for your business, including saving you money by offsetting costs. The use of social media is quite inexpensive compared to many other forms of advertising.

Reach

Social platforms can give you more reach and expose your business to a wider audience than is possible through other marketing strategies. Social media allows businesses to market directly to consumers, removing the middleman. This ability to communicate with customers at no extra cost has made social media marketing an essential tool for promoting brands and products.

Users

Social media can be a bit of a challenge in the workplace. However, it’s been proven that when used correctly, it can help improve your business and get users to communicate with you. Users following your social channels get 24/7 direct access to you and your business, plus instant access to any of your social media posts.

What Platforms Does Social Media Management Cover?

Social media management is a very broad term used to describe platforms that assist in the creation, promotion and interaction of social networks. Examples of social media sites include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and many more.

Facebook

With more than 1.55 billion daily active users, Facebook is the cornerstone of many social media marketing campaigns. Facebook ads can be targeted based on location, demographics, interests, or a combination of the three.

Facebook’s platform has grown to become one of the biggest social media platforms in terms of reach, and if you want to make an impact that will go far beyond your geographic location, you should start here. Their advertising platform only gets better as you spend money (very good for startups), so give it a shot.

Contact SEO Brighton on 1273 424 004 or send us an email at info@sussexseo.net. We can help you launch your business campaign on Facebook.

Twitter

Twitter is the real-time information network where what happens in the world happens first! For about the last decade, Twitter is one of the top social media platforms. It has been known for its easy-to-create content and extremely engaging features. Active users include celebs, politicians, celebrities, brands and more.

With over 330 million active users, Twitter is an excellent platform for local businesses to acquire new customers and retain existing ones.

Instagram

Instagram is one of the most popular social media networks. With more than 800 million users, the platform gives you an unmatched opportunity to connect with like-minded people, share your content and engage with followers while receiving instant feedback.

Instagram’s features are unique in the way that it’s a social network, photo-sharing app, and lead generation tool all in one. Whether you’re looking to expand your brand or build up your company’s positivity, Instagram can be utilized in more ways than you think.

Pinterest

In very simplistic terms, Pinterest is the “Flickr for images”. It’s used primarily by people who want to either share ideas or enjoy beautiful imagery. Businesses have been able to use Pinterest to attract new customers, get more followers to their Instagram account, and even sell products.

Pinterest makes it easy for people to find new things and explore interests, all on a visual platform. With Pinterest’s search tools and real-time results, users can discover brand new ideas for food, fashion, living, and everything in between.

Contact SEO Brighton on 1273 424 004 or send us an email at info@sussexseo.net today to see how we can help you sell your business through Pinterest.

LinkedIn

LinkedIn is the largest and most popular online professional business networking site, allowing businesses to connect with potential employees, clients and others in the industry. With LinkedIn advertising, you can target specific audiences based on demographics, job title, industry, personal interest and more.

LinkedIn’s membership includes more than 500 million professionals in more than 200 countries and territories, making it the world’s largest professional network on the Internet. LinkedIn is where you create professional connections that turn into opportunities and achieve business results.

LinkedIn connects to your other social networks like Facebook and Twitter and displays your activities on all networks in one place.

YouTube

The foundation of any good media campaign starts with a social video strategy. YouTube is a great place to start if you own a business and are looking for innovative ways to promote it. It’s also the most well-known video sharing platform on the internet and is used by billions of users every day.

SEO Brighton manages YouTube for several clients around the world and we take multiple steps to assure that the organic reach of a bulk of our client’s videos is optimised.

Call us today on 1273 424 004 or send us an email at info@sussexseo.net to get started.

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What Does Social Media Management Include?

Social Media Management is the development of a social media strategy and then actively managing that strategy over the course of an agreed period of time. Depending on budget, duration and timeline, services may include:

Auditing Your Existing Social Media Strategy

With this, you will gain an understanding of your current state of social and digital marketing and determine the strengths, weaknesses and issues associated with your strategy. This allows you to push forward with a new social media plan that is efficient and progressive for your company.

Researching Your Target Audience

Researching and analyzing your target audience is essential in running successful social campaigns. Audience analysis includes information such as gender, race, age, language, and interests that will help you effectively better understand what type of content your target market likes.

Choosing Your Social Media Platforms

One of the most important steps of the social media management process is choosing your platforms. There are many social media platforms for your business, so choosing the right ones for you is important. Businesses should choose those social media platforms that seem like a good fit in terms of audience, and the objectives they wish to achieve through them.

SEO Brighton experts can help you perform a social growth audit to determine the presence of your target audience on each major social media platform and score how effectively you can engage them. Once we’ve determined the channels that do not fit your target audience, those will be removed from your plan.

We then implement a strategy to target the platforms that are the best fit for your brand in terms of demographics, psychographics, content focus and engagement opportunity. The main goal is to drive more followers to your platforms with highly engaged people who are likely to become customers. This is then backed up with paid ad campaigns where appropriate. Contact us today on 1273 424 004 or send us an email at info@sussexseo.net to get started.

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Creating Your Social Media Strategy

Social media management is more than just posting content to your pages. That’s the easy part. The hard part, which is where SEO Brighton comes in, is helping you decide what to post in the first place. Should you create a series of original Facebook meme images? Do you need more videos on Instagram?

What about creating sweepstakes and contests for your pages to increase engagement and interaction? These are but a few of the questions social media managers ask each day. SEO Brighton can create your strategy for all social media platforms and will include what works the best to grow your sales.

This part of the process will include an audit of your company’s strengths, weaknesses, and brand management. We will also be looking at your competitors. During this step, we will set up goals that need to be reached regarding audience growth and engagement.

Designing Your Social Media Profiles

Social media profiles are at the heart of your presence in social media. When done poorly, they look out of place and give a bad impression to potential customers.

When done correctly, your social profiles can make a great first impression and help you draw people to your website, blog or products. This process includes designing all profiles including Facebook cover photos and profile avatars.

SEO Brighton can create a beautiful, mobile-optimised profile for you that’s consistent with your website and includes all the right information and links.

Developing Your Social Media Ads

When you’re creating an ad for social media, there are a variety of factors to consider. Not only do you need something eye-catching that will draw the eye of your target consumer and encourage them to click, but it needs to be in line with your brand identity and clearly convey what benefit your product has to offer.

If you own a restaurant, for example, a beautiful portrait of a chef carving into steak may not be the best choice, unless you actually serve steak. That image might attract clicks from people looking for steaks online, but it won’t convert well among the general population because it doesn’t have anything to do with your actual restaurant.

SEO Brighton can help you create ads that get results. We’ll help you choose the most effective image for your ad and can even find stock photos that are royalty-free so you don’t have to worry about copyright infringement. Just give us a phone call on 1273 424 004 or send us an email at info@sussexseo.net.

Building Your Social Media Content Calendar

This should be the foundation of your social media plan. This includes building the content calendar for your Facebook and Twitter Feeds plus planning all other aspects of your social media marketing campaign.

SEO Brighton can take the thinking out of creating your social media calendar for you. We’ll think about the type of content you should post on a day by day basis, what time it should be posted and whether you need to drive followers to another platform or website to engage with the content.

Brands That Trust Us

Creating Platform-specific Social Media Content

Social media has evolved to the point where businesses now have the opportunity to attract and engage more customers by distributing content specifically targeted to their needs. Instead of posting the same generic information across multiple social media platforms, you can now find ways of targeting each platform with unique content that is relevant to its users.

This means that your company won’t have to engage in the same “social media sprawl” as every other business out there. You might even find yourself creating social network-specific content, which is a plus for all your followers who are using the same platform as you!

When it comes to social media, platforms like LinkedIn have policies that are different from platforms like Facebook. SEO Brighton Social Media Experts know the widely varying guidelines for those platforms to determine what content should be created, posted, and when

Responding to Your Social Media Followers

You likely have thousands of social media followers and it’s your job to keep them engaged. But who has time to keep up with all those conversations? It takes a while to get going on social media, but once you start getting followers, it could be hard to keep up with their questions and comments.

SEO Brighton will be there to help you out – we can help answer your questions and engage with your customers online. Call us today on 1273 424 004 or send us an email at info@sussexseo.net to see how we can help you.

Growing Your Social Reach

Social media is your outpost, your flag in the ground. Use it to get the word out about your business and connect with people on a personal level. It’s not just about increasing your total number of followers. You want to ensure your content is reaching the right audience.

The SEO Brighton Marketing team can set up and execute social media campaigns that span across all channels, utilizing unique strategies and the latest technology so you aren’t just shouting into a vacuum.

Monitoring Your Social Media Performance

If you want to amplify your customer service and build an engaged community, monitoring is vital. It’s the best way to understand what your customers are saying about you. Monitoring your social media performance can be a pain, particularly if you have a lot of accounts.

SEO Brighton can do it for you. We’ll keep track of your audience growth, user demographics, post frequency and more. Just give us a call on 1273 424 004 or send us an email at info@sussexseo.net now.

Why Invest in Social Media Management Services?

Every day, more and more people are connecting to brands on social media. That’s why managing your social media pages is so important. Here’s why you should hire a dedicated professional to handle that task:

Save Yourself Time

Advertising your business on social media can be a tremendous amount of work. Figuring out what to post, in which social network, and when can be completely consuming. Having someone else manage your social media gives you time back in your life to spend it how you want.

That’s where SEO Brighton comes in: Our team will use the best and most current techniques. You don’t have to log into multiple social media accounts every day or worry about cost-effectiveness. Contact us today to learn more, ask questions, or schedule a free assessment of your company’s social media assets.

Maintain a Quality Strategy

Professional social media management is a worthwhile investment. With so many brands vying for attention, it’s no longer sufficient just to be “liked” on Facebook or follow on Twitter. Today, people need to trust and respect your brand before they commit their time and trust to you.

It can be very easy for you to devise a strategy that will only see you achieve short-term results. When you hire a professional social media management agency, you can maintain a good quality strategy that will ensure you keep up the momentum and boost your visibility as well as your sales.

Get a Social Media Expert

As social media becomes an increasingly important marketing tool, it is vital to have a social media manager. Having one in-house will save you time and energy that you can use to focus on your core strengths. A specialist agency like SEO Brighton will work with you to create a tailored strategy to help grow your business and maximise your return on investment.

Achieve Aggressive Goals

Social media management services can help you achieve aggressive goals. And as these numbers show, the value isn’t just in likes and shares, but a deeper engagement with your brand.

With SEO Brighton social media management services, you get a professional team working behind the scenes to grow your social presence and get you bigger exposure from more audiences. Call us today on 1273 424 004 or send us an email at info@sussexseo.net  to see how we can help you.

Looking for a Social Media Management Agency?

As you know, marketing has changed. Social media is now a fundamental element of how companies connect with their customers. Social media management is the way to help your company successfully interact with customers on social media.

SEO Brighton is a lead generation and Social Media Management agency based in Brighton, Sussex which you can trust on this service.

We’ll proactively engage with your followers, respond to their comments, and create an overall better experience for your followers. Our team is available 24/7 to help you maximise your social media through meaningful engagement, audience development and strategic influence.

Get in touch with us today on 1273 424 004 or send us an email at info@sussexseo.net. Alternatively, use our online form to fill your request.

FAQs

What age group does social media target?

It really depends on what you’re selling – your starting point will be different for a t-shirt brand, online store and online magazine; however social media marketing does tend to target younger people. This could be because this is the demographic that is more likely to use social media sites such as Facebook, Twitter, Pinterest and Instagram. They may also be the most active sharers of this content which makes it relevant to their friends.

What is a target audience example?

A target audience is a group of people within the relevant market that an advertiser is likely to reach by using a specific combination of media channels and marketing mix elements. For example, in a campaign seeking to increase awareness of animal welfare issues, a very effective target audience might be pet owners who are receptive to such information.

How do you target your audience for social media?

In order to reach the right audience for social media, one needs to have a very good grasp of who their target consumer is. Knowing what their needs are and how to make them happy will help companies keep up with the latest and greatest in social media trends.

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