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Social Media Management
As a digital marketer, understanding the importance of social media is essential to your success. Social media has become an integral part of every business’s marketing strategy. Choosing the right approach to social media management can be tricky, thankfully, SEO Brighton uses a whole series of business approaches to managing your social media accounts.
One such approach will provide higher returns on investment in the long run because it relies heavily on content creation and engagement with customers. This approach includes creating original content tailored to each platform as well as responding to customer service inquiries from followers through messages or comments.
We have developed a comprehensive framework that explains the fundamentals of each social media channel and gives your business a strategy towards meeting your unique online marketing objectives.
We believe in the power of interaction and being present on each network. But we also know that the key to successful social media management is listening to what your customers are saying about you, and engaging with them!
Copywriting
Copywriting is an art. It’s the process of writing a compelling, persuasive piece that will engage your audience and convert them into customers.
There are many approaches to copywriting, and understanding the different approaches to copywriting is crucial for anyone looking to create content that resonates with their target audience.
Whether you are writing a blog post, an ad, or a website page–knowing how to speak directly and persuasively to your reader will make all the difference in whether they take action on what you’re telling them.
The most common approach is persuasive copywriting which emphasises benefits such as cost savings and improved quality of life rather than focusing on features and product details.
Another popular technique is emotional marketing which appeals more specifically to the emotions of people who might be interested in your products or services. Yet another approach is informative copywriting which focuses on providing factual information without any added opinion.
Here at SEO Brighton, it’s about bringing the material to life and keeping the readers engaged in a captivating way that will make them follow you through your journey. It is also about making sure that the content makes sense and relates to its target audience.
Semantic Copy
Semantic copywriting has been around as long as people have written down stories for others to read. Semantic copy is the process of writing in such a way that the words on a page are relevant and specific to what the reader will find there. It means using words like “you” or “your” instead of “one.”
This strategy has become increasingly important as Google and other search engines have made their algorithms less tolerant of keyword stuffing and unreadable content.
What’s new now is that we have technology like AI and machine learning which allows us to study data in ways never before possible – all in order to understand what humans really want from the text they read online.
Our approach to writing semantic copy for our clients that include positive, feature-rich descriptions and relevant keywords has helped us achieve success year after year.
SEO Services
Link Building
A lot of people are under the impression that it is difficult to get links. However, there are a number of different approaches to link building that you can take to help you out. One approach for getting links is guest blogging, which involves writing articles for other websites in order to have them publish them with a link back to your website. This strategy works well when done consistently with high-quality posts as it helps build credibility for your website through third-party validation.
Another way would be submitting an article or blog post about something related to your industry and then contacting sites in the same niche who might want it posted. Other approaches include submitting your site to directories and aggregators; asking bloggers for links in exchange for promoting their work on social media.
There are some exceptions where one technique can be more appropriate than another. For example, if you’re building links with no intention of monetizing them through ads or affiliate revenue (i.e., doing link building as part of an organic marketing strategy), then it’s generally best to focus on providing good content that people will naturally want to share.
At Brighton SEO, we take a holistic approach to link building. This means we look at links from every angle, whether that be site-wide or page-specific links, and employ a wide array of tactics in order to gain links for our clients.
We believe in the power of quality content marketing and as such have built a diverse network of long-term sustainable link partners who help us grow our client’s brands. When it comes to partnerships, we always make sure outreach is personalised and relevant – never spammy or generic!
Conversion Rate Optimisation
Conversion rate optimization is a process that involves an organisation or business identifying what they want their customers to do and then using methods such as testing different versions of web pages to find out which one will work best for them. It’s important because if you can’t get your customers to convert into paying customers, how are you going to make any money?
- Optimise your landing pages
- Test different ad creatives
- A/B test your website design
- Create content with specific audiences in mind.
Conversion Rate Optimisation is at the very core of everything we do here at Brighton based digital agency, SEO Brighton. Our high standard of conversion rate optimisation comes from a thorough understanding of our clients, their target market and by making their website user friendly to these users.
By carrying out in-depth research to fully understand the expectations of the target market in relation to search queries, we are able to develop a web presence that exceeds expectations for our clients.
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Keyword Research
Keyword research is an integral part of SEO and it’s important to do well so you can rank in search engine results pages.
The process can be daunting, but luckily there are a few different approaches to get the job done effectively and efficiently.
- Do your homework: Know the keywords that people are typing into Google, not just what’s popular but also what will be most relevant to your content and audience.
- Research competition: Find out what other websites are ranking for the same keywords and try to figure out why they’re above you right now.
- Build a list: Make a list of all the keywords you think would help with rankings, then prioritise them by looking at which ones have lower competition levels or higher commercial intent.
- Etc.
Keyword research has been the bedrock of our SEO strategy at Brighton SEO. We spend a lot of time discussing, debating and refining our keyword research methodologies and we would love to share everything we’ve learned with you.
Find out more.
Speed Optimisation
We all know that Google likes fast websites. A few years ago, Google changed its indexing algorithm to favour sites with a fast response time. Every major web browser has since followed suit and now also displays the loading time of each website on their respective browsers.
There’s no point in mincing words here: your website needs to be load fast. Studies have shown that people expect a website to load in 2 seconds; any longer than that and the bounce rate soars through the roof. That’s why we take speed optimisation seriously.
So how can we speed up our site? Well, there are four main approaches: decreasing load times by optimising your server; making sure your content is cached; using responsive design so you only have one URL per page; offloading traffic to CDNs.
Here at SEO Brighton, we know that some of the best ways to improve your website’s page rankings is by giving it a speed boost.
Our marketing professionals rely on a range of analytics tools to test which areas of our clients’ websites could be faster. We then set about tweaking these areas to ensure they are as fast as possible and provide an excellent user experience.”
Local SEO
Local SEO is more than just optimising your website and ensuring you have a physical address listed in Google. It’s an ongoing process that requires plenty of hard work, patience, and creativity.
Optimising for local search can be done by following a few simple steps.
The first step would be to create a Google My Business account, which will allow you to list your company’s information on the search engine.
Secondly, make sure that all of the pages on your website have good content so that people are more likely to link back to it.
Lastly, always keep in mind what keywords you want when optimizing for certain phrases or specific locations. Doing these three things should help you get going with local SEO!
We at SEO Brighton understand that local businesses require a different approach to other sectors of the market.
Our Local SEO packages deliver great results and enable you to find your place in the online market. We recognise that every business is unique and we work closely with each client to unlock their potential.
We don’t just offer standard packages but tailor a plan that works for your business’s individual requirements and circumstances.
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SEO Audits
How often do you think about your website’s SEO? Do you perform audits on a regular basis to ensure your site is performing at its best? If not, it might be time to start. SEO audits help determine how well the search engine algorithms are working for your site and what can be done to improve them.
There are many different approaches when it comes to audits.
First off is an audit using Screaming Frog. This plugin crawls your site like Googlebot does, making it easy to see what pages are indexed and how they rank on SERP results when compared to other sites in your niche.
Another popular tool is Majestic SEO. It has a lot more features than Screaming Frog but also costs around $79 per month as opposed to the yearly USD149 payment for Screaming Frog.
Learning from past mistakes is a sure way to avoid making them in future. This is where our SEO Audit service really comes into its own. We can take an honest look at the strengths and weaknesses of your website (or a competitor’s) and suggest practical solutions.
PPC
Every business needs a way to market its product or service. For some, it is through print media. Others believe that the most effective marketing strategy is through social media platforms like Facebook and Twitter. Still, others think that one of the best ways to get new business is by running paid ads on sites such as Google AdWords or Bing Ads.
The question for many businesses now becomes which of these strategies will work better? And how can you know which approach will work best for your company?
PPC or Pay-Per-Click advertising is one of the most popular forms of digital marketing. In a PPC campaign, advertisers pay to have their ads displayed on search engines and websites at specific times in order to reach potential customers. The advantage of using PPC campaigns is that it allows for precise targeting by geography, demographics and interests. One downside, however, is that you are paying for every click your ad receives which can make this form of marketing expensive if not used correctly.
We pride ourselves on understanding what it takes to make a PPC campaign successful from the beginning. We are used to working with clients who have never tried out PPC before, and you might be one of them! There are a number of challenges you will face before you’re able to start profiting from your efforts, but we are here to help. Request more information.
General Marketing
Marketing is an important part of any business’s success. Knowing the best approach for your company can make all the difference between getting noticed or being lost in the crowd. Marketing doesn’t have a one-size-fits-all solution! Your goal should be to find what works best for your business and continue from there.
Some of the most effective marketing strategies are those that take a holistic approach to a broader range of potential customers. Our approach to General Marketing stems from our understanding that the best results come from taking an integrated campaign where content, usability, branding and SEO are all perfectly executed. Nowadays everything online is connected, which is why we believe you cannot ignore one channel in your marketing strategy and expect to be successful.
Our unique creative solutions will give you a competitive edge and we’re always aiming to ensure you continue to grow your business for years to come.
Call SEO Brighton for Effective Digital Marketing Today
As you can see, there is no one-size-fits-all approach to digital marketing. By understanding what your products or services are and who they are for, the way in which you market them will be shaped accordingly.
If this sounds like a lot of work on top of running your business then it might be time to hire us at SEO Brighton to help with some of these strategies.
With as little effort as possible, we’ll make sure that search engines know about your company and connect people with what they’re looking for!
Contact our team today so we can get started on creating a strategy tailored specifically around YOUR needs!
We look forward to hearing from you.
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