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What is Keyword Research?
Keyword research is a powerful internet marketing strategy used by both SEO professionals and businesses targeting local or international markets. It is a process of identifying and researching keyword opportunities to enhance the visibility and discoverability of relevant content.
A keyword can be a single word or combination of words that are used to search for information using search engines. By using the right keywords, content that ranks at the top of a search term will most likely be seen by other users interested in the same service or product. This will increase your website traffic and leads.
Why Do You Need Keyword Research?
Keyword research is a vital part of SEO. If you’re a new or even an experienced business owner then it’s important you know what keywords will do for your business. If you’re not doing keyword research, then you’re losing customers.
Here are key reasons keyword research is so important:
Get Ranked Higher on Search Engines
Keywords are a major factor in your website’s marketing success. However, simply using keywords is not enough to get higher web rankings.If you ask any number of entrepreneurs, consultants, or even online marketers how they got to the top of the search engines for their specific business, all will likely give some form of a common answer.
They invested time in researching keywords that people actually used when they started to look for a company like theirs online. Without keyword research to identify the right keywords for your business, it’s hard to attract customers from search engines and online sources.
Increases Visibility and CTR
The purpose of keyword research is to find the right keywords that will help increase visibility and click-through rates. Keyword Research allows you to increase visibility in search results by analyzing what search terms people are using when they look for your product or service.
This makes it easier for your offer to be found by people who are looking for help with the problem your business solves. The ability to show up organically on Google is a huge advantage because most customers prefer to read and then shop online.
Get Qualified Buyers and Increase Sales
When you get right down to it, keyword research is the difference between making money and just hoping your site will rank in search engines. The reason you need keyword research is to get potential buyers who are looking for products or services that you provide. It’s no longer about advertising on Craigslist and hoping that someone will come to your door. There is too much competition, so you need a more targeted audience.
With proper keyword research, you can keep visitors coming to your site and make more sales. If you spend time and money on the design of your site without putting any thought into keywords, then all that time and money will be wasted. The best way to generate more buyers and prospects is by investing in keyword research.
If you are looking for an effective and affordable way to promote your products and services online, you have found it. SEO Brighton helps increase website traffic and sales. Request a quote today!
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It’s Important to Know Your Users Search Intent
Search intent is the reason there are thousands of search engines like Google, Bing, Yahoo and others. The process of Keyword Research is to find out what people are trying to find on search engines. If you know that, then you know how to get traffic for your product or service.
You can’t just throw a bunch of keywords into your ad and expect it to convert! You have to know what your audience searches for, when they search for it, where they search for it, and why they search for it.
Our Keyword Research Services at SEO Brighton
When you’re selling products or services online you really need to make sure you are getting your message out to the right people at the right time. Get it wrong and you’ll be wasting your time on PPC campaigns, poor quality links, unqualified leads or worse – no sales.
The other problem is that when you have to do your search engine optimization by yourself, do you know what to target? This costs plenty of money and without proper keywords, you could be missing out on plenty of business.
Our keyword research service gets you targeted keywords for your website copy and will get your message in front of your customers in a compelling way that will make them buy.
What keyword research does SEO Brighton offer?
Keywords Ideation
SEO Brighton keyword research service makes it easy for you to think up new keywords to use in your website, social media and content marketing. We help you to easily figure out which words people commonly use when searching for your product, services and information.
We can take a range of options and help bring them down to a shortlist of ideal keywords based on search volume, potential revenue per click, competition for rankings, and more.
Keyword Analysis
If you are looking for a professional to conduct a competitor keyword analysis for your business, SEO Brighton has the experience and expertise. Our keyword analysis takes into account the search volumes, competition and difficulty of ranking in search engines.
We use an advanced algorithm that only the very best SEO agencies have access to, which ensures the highest quality reports available on the market.
Keywords Categorisation
SEO Brighton has years of experience in gathering, tracking and providing information regarding keywords in different industries. With our keyword research service, you will have categorised keywords and also receive an exhaustive list of related words and phrases to fine-tune your content for optimal exposure.
We are here to do the hard work for you so you’ll have a clear, simple and useful set of data that you can use with confidence.
Keyword Gap
SEO Brighton is the only company that offers online keyword gap analysis to give a clear insight into your performance across search engines. Our professional team focuses on delivering data that is accurate and valuable. We close the gap between your data and content strategy with our cutting edge research tactics. Our Keyword Gap solutions are designed to ensure that the strengths of your website aren’t being overlooked by search engines.
The SEO Brighton provides you with an in-depth report of the key findings from it, designed to help your business or project succeed. We take care of everything, so you don’t need to worry. Call us on 1273 424 004 to discuss your needs.
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How SEO Brighton Keyword Research Services Work
You never have to worry about being lost in the crowd with SEO Brighton keyword research services at your side. With a clear understanding of how search engines work, our SEO experts can handle all of your SEO issues and challenges.
Our keyword research approach includes:
Target Audience Demographics
At SEO Brighton, we really care about the people we are working to reach. We take the time to fully understand the people and their behaviours, as well as their challenges and needs.
Each of our keyword research reports is tailored to a specific audience, and the demographics section of our report typically covers gender, age range, cities, and many other attributes.
Competitive Keyword Research
Competitive keyword research is the best place to start with any SEO campaign Simply put, it is the process of finding out what search terms you are up against in your target market. No matter if your website is new or has been around a long time, this research is essential to the success of your online marketing strategy.
SEO Brighton analyses the search engine data to determine how much competition there is for a particular keyword phrase. We then analyse your competitors ranking pages to provide you with information such as what keywords they are targeting.
Long Tail Search Terms
Long-tail keyword research is centred on using the competitiveness metric, for example using a search term such as ‘car insurance UK’ that will return results around a keyword that you might like to rank in the search engines for.
Through testing and experience over many years, we have found that some search terms are easier to rank for than others. Long-tail keywords are ones in which the competition is lower – meaning there are fewer websites trying to rank highly for that particular term, plus long tail keywords usually have little or no cost attached to them.
Relevance
Keyword Research from professional SEO consultants should always be relevant. At SEO Brighton, we will never conduct research for irrelevant keywords. Whatever the price tag, we ensure we’re conducting keyword research that is relevant to your business.
Relevance is the Holy Grail of your marketing campaign. It drives sales, engagement and traffic conversion to new levels on any platform. So, when we engage in keyword research, we are always looking for relevance.
Search Volume
We generally use industry standard analysis techniques to determine approximate search volume for the keywords. This way, you know how many times your desired keyword has been searched and can adjust your campaign and budget accordingly to get the best results.
The higher the search volume, the more competition your website will face from other websites while trying to rank in top positions for the given keyword.
Specificity
We focus on providing keywords that are more targeted and specific to your industry. Unlike other large agencies, our keyword research is based on a proprietary, in-depth study of your industry, not top-level keywords. This means that the terminology you want to rank for is exactly what you get as an end result.
This level of specificity is what helps give our clients more accurate keyword research results. Whether you are a start-up or a Fortune 500 company, our team will help you find the best keywords for your business.
Local SEO Keyword Research
We conduct comprehensive research for the purpose of understanding keyword demand and opportunity in your local area. By doing this, we can prove to you that your budget is being spent on a keyword that will deliver you the optimum results.
With years of experience in local search engine optimisation, we offer local SEO keyword research that equips you with the necessary data to run a keyword campaign effectively with little budget. Our keyword research service is rated amongst the best; our experts are able to generate detailed reports on potential keywords.
Brands That Trust Us
Why Choose SEO Brighton For Your Keyword Research?
Experience & Expertise
In Brighton SEO we have the expertise to work for your business and deliver results. Our vast experience in SEO means we have first-hand knowledge of what works and what doesn’t. We are a team of multi-talented and skilled individuals, from many different areas of expertise, who will work on your project in its entirety.
Focus on Lead Generation
We all know that generating leads is the major part of any of our businesses. We all want to get more leads for our business. It does not matter whether you work for someone else or you work for yourself. We need leads to survive and grow in our businesses.
SEO Brighton keyword research is created specifically to generate leads for your business. We know that your goal is to generate as many quality leads as possible, and that’s exactly what our keyword research experts will do for you.
Fast ranking results that last
We are able to offer fast ranking results as we have the skills, know-how and resources to help you rank search engines with our keyword research service. Our professional SEO team will save you a lot of money and stress on your search engine optimisation needs.
Our keyword research will give your business or website the best chance of ranking high in Google. The SEO Brighton team has a great track record of results.
What Our Clients Say:
“SEO Brighton guys are like a breath of fresh air when it comes to keyword research. Their knowledge is astounding, and their approach to new customers shows that they actually care about your business and help you out. Thanks to them, we’ve been able to drastically improve our site’s traffic and sales figures in the last couple of months. I can’t recommend them enough.”
“These guys are the best in town when it comes to keyword research. Our sales figures have increased by a whopping 45.7% since we’ve started using them, and we’re not planning on stopping either. Thanks SEO Brighton, you’re brilliant!”
“I chose SEO Brighton for my website keyword research, and since then my site’s traffic has increased by more than I could have hoped for. They know their stuff and are an easy company to deal with. Highly recommended!”
“Thanks to the guys at SEO Brighton, our page ranking for some key terms has gone up quite tremendously. It’s been a godsend.”
Struggling to Get Enough Traffic or Convert Enough Leads?
We are a complete search engine optimisation agency from Brighton, Sussex UK. With a team of SEO experts on hand, we will help you to get your business noticed by the most relevant people and convert those leads into sales and revenue for your company.
Whether your business is established or a start-up, you’re launching a new product, service or website, SEO Brighton can help.
Request a quote now or speak to one of our friendly SEO experts on the phone by calling 1273 424 004.
FAQs
Why is SEO important for small businesses?
How long does it take to see results with the right keywords?
Should I hire someone to handle my keyword research?
How much does keyword research cost?
You could easily spend much more if you do it wrong and get a lot less (if not zero) in return. If this is your first time, you really should have someone help you out and guide you in the right direction so it doesn’t waste your money. Contact SEO Brighton today, we’ll take care of everything for you.
What is organic keyword research?
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