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What is authorship?
Authorship is a new way to connect authors to the content they create. When determining the authority and discoverability of the content, search engines will often consider a variety of factors. Authorship makes it easier for search engines and users to determine the author(s) of a page and can be a factor in how authoritative and discoverable a page is in search results.
Authorship is a nice feature that can make a big impact on the visibility and performance of a site. It can help to boost the click-through rate of a website and thus increase positions on SERP. Understanding how authorship impacts SERP rankings can help you improve your site traffic as well as increase conversions on your website if done correctly.
The best thing to do for this is reach out to professionals like us at SEO Brighton who have over 10 years experience with author ranking management strategies that work both today and tomorrow. We are here to provide expert advice about what works now so you don’t get left behind when things change or new updates come out. Get in touch today to get started.
Why is authorship important for websites?
Professional edge
By including authorship markup on your website, you’re showing Google that you’re an authoritative and credible site. With Authorship Markup, you have the power to display your photo and other relevant details for each result in Google’s search results – giving you a professional edge over competitors without it.
When you verify Authorship, you are telling Google that as the person responsible for running the website and/or blogging on it, you are dedicated to providing quality content. Also, these elements will be shown below the search results instead of the usual ads.
Brand recognition
You’ve written high quality, helpful content for a variety of websites and publications. But how can you make sure that you’re trusted by search engines? Authorship is a significant new way to gain greater online recognition, especially for businesses that want to build a brand reputation online.
Google authorship makes use of your website data and the content on your web pages and combines this data with rich snippets in search engine results pages (SERPs).
Google uses authorship as a way to differentiate content
Authorship helps to better organise and display search results on search engines. When Google sees that certain authors are associated with specific websites it helps them to decide how to categorize the content and display more relevant search results.
There are many ways in which Google is able to distinguish content and the authorship tag is one of Google’s favourites. By providing authorship information to Google, you are giving it a clear idea of who created the content thus making it easy for Google to find the most relevant articles on your site.
It improves the overall SERP
Authorship provides authors with a unique opportunity to maximize connections and market their brand. In fact, the Search Engine Results Page (SERP) is where first impressions are formed, and Visible signs of authorship can help you appear as an authority in your niche.
Establish yourself as an authentic source
Establishing yourself as an authentic resource on websites has several benefits. It helps ensure that your website content is seen as being accurate and trustworthy by search engines. It improves your site ranking in search results because it shows you are an expert in the industry or field of knowledge your website relates to, and it may also increase the click-through rate on your link.
If you want help getting started with best practices for generating content which will ultimately lead to higher rankings on Google SERPs, contact Brighton SEO today! We specialise in helping businesses generate high-quality content through our team of professional writers who can provide engaging copy on any topic at any time.
Call us now to request a quote.
Brighton SEO Experts
We are SEO Brighton, a group of experts dedicated to helping you make the most of the internet. Our aim is to provide you with an SEO and web design service that makes you stand out from the crowd in a way your competitors can’t beat.
We’re based in Brighton, Sussex but we’d love to work with clients all over the world, collaborating remotely by phone, Skype or email. As creatives ourselves, we work with other passionate, creative and innovative businesses and individuals to help them reach their potential online.
Our authorship services
Research and implementation recommendations for SEO
We offer a research and implementation recommendation service to ensure your site is ready to start earning both traffic and links from the very first day you go live.
We create actionable recommendations for implementing Authorship in your website content and mainly in product descriptions. We follow the guidelines set by Google to help you with this implementation. We also provide tips, advice and expert knowledge on the new concept.
Content guidelines for your website
There are several methods that an author can adopt in order to create content that appeals to search engines.
The three most important things that Google looks at in terms of the quality of your content are content creation (it has to be original), value (it has to be valuable to visitors), and trustworthiness (it has to be credible).
Our content guidelines have been created to help you make decisions about what content you publish and to ensure you adhere to our brand values.
Website strategy consultation
Your web strategy is our number one priority, as it determines which direction your website will be heading. We will help you identify what your existing strengths and weaknesses are, as well as pinpoint the things that really matter to your business success.
Making good content is one thing, knowing exactly how to promote it so as to get the best out of your efforts is another. We’ll help you develop a website strategy geared towards ranking your site’s content on the most competitive terms, enabling organic growth around long-tail search queries.
Unique content creation
At Brighton SEO, we aim to make visible your achievements, your efforts and your commitment to the web. Unique content is key to making a client stand out from the crowd. We can provide you with an elegant solution that will make the page rank of your website soar.
Our team of expert writers will deliver exactly what you need the first time, every time. We supply original, unique content that not only meets your specified goals but goes above and beyond. Convinced yet? Contact us on 01273 424 004 or email us via info@sussexseo.net to discuss your needs!
Our testimonials
“SEO Brighton has been very useful in helping me drive traffic to my site via Google. The team is particularly good at authorship which has increased the number of returning visitors to my site. I would highly recommend these services to anyone who would like to increase traffic to their website.”
“SEO Brighton was recommended to me by a friend who had also received some brilliant results from the team. This ended up being the best decision we ever made for our website and overall business. The team are a pleasure to work with and they always have good recommendations on any new ideas we have. They’ve helped us achieve an increase in traffic of over60% at this time.”
“Sometimes you need a miracle and that is what the SEO team appear to be; they are miracles. Business is booming in ways we had only ever dreamed of before we engaged their services. I cannot recommend them highly enough and am happy to speak with anyone about the fantastic service that they provided.”
“SEO Brighton did a fantastic job of enhancing our Google Authorship, and I will continue to use their services in the future. They are responsive, easy to communicate with and they go above and beyond the call of duty on every project to ensure that you meet your objectives!”
SEO Brighton can make you a good author for Google
Do you have something to teach? Do you have a book, e-book, video or small business site that needs good author information on Google?
If you are looking to become an author on Google, SEO Brighton is the way to go. With a service that won’t break the bank and promises results, you really have nothing left to lose by giving us a shot.
Why not get in touch today via 01273 424 004 or email us via info@sussexseo.net to discuss your needs!
Why choose SEO Brighton for your website authorship services?
Years of experience
Playing a lead part in the local SEO industry for years, SEO Brighton has had years of experience in helping business owners with their website authorship.
We have seen it all when it comes to spamming clients and using unethical techniques to rank your site higher than the competition.
With the introduction of Google Authorship came a whole new set of problems that we are here to solve for you. This experience ensures we can offer a professional service tailored to you and your business.
Reliable service
At SEO Brighton, we want to give you the best possible experience. We are a professional lead generating site that strives to achieve top-quality customer service alongside content strategies. Some of our expertise includes local SEO, long-tail keyword research, web design & development, EAT/YMYL services and copywriting services.
Authoritative website content is important for your organic visibility online. If you’re looking for an affordable alternative to expensive redesigns or large overheads, please contact us today.
Result-driven
SEO Brighton is different. We take a comprehensive approach to authorship, and we have the results to prove it. Our authorship implementation and management services are measurable and effective. We always strive to deliver excellence from conception right through to delivery, helping you build your online presence.
What’s more, our team of experienced content writers and SEO experts can create bespoke content that builds your brand, which will also help your business grow.
Value for money
Value for money is of paramount importance when choosing an agency or individual to help build your online authority. At SEO Brighton we offer a very attractive price which in most cases will also include the author tag for your business.
We do not have any hidden fees and we also do not take any percentage from your site’s earnings – like many other companies, we believe that we should always earn our fee from the results.
Strictly original-no plagiarism
SEO Brighton offers website authorship services to supplement Google Authorship, and help you become the top authority for your area of expertise.
Our authorship services will put your byline and bio on Google+ in the appropriate places- so that you can be associated with high-quality content related to your field of work. We will also write new content for you that is strictly original, and never plagiarized.
Contact SEO Brighton or Call us on
Ready to start a project with us?
Our SEO team in Brighton and London has the expertise to help you achieve your goals.
With a focus on generating high-quality, relevant content, we optimise your site for search engines, surfacing it to perfection. Let’s work together and create something fantastic. Contact us on 01273 424 004 or email us via info@sussexseo.net to discuss your needs!
Brands That Trust Us
FAQs
Is SEO authorship still important?
Websites that are using authorship will rank higher on the SERP’s when you search for sites that offer a lot of fresh content or create content directly related to a specific topic.
This helps boost your rankings while also shows Google who you are as an authority in your industry and what people should expect from your website.
Are new but excellent writers ranked online if their content is great?
However, having Authorship markup makes Google show your website in search results and makes the ranking for your work as high as possible.
Who can use authorship?
Does my brand have to be on every search page?
That means if you have a bespoke homepage that is not built around your product (e.g., about section on homepage), yet your product pages are optimised there for Authorship, then Google might pull that information from your product pages and not include your bespoke homepage in its results.
Can I have authorship with a blog network?