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What is local SEO?
Local search engine optimisation (SEO) is the process of increasing the visibility of a website in locally-tailored search results. Local SEO is a great way to build your online presence and help local customers find you.
Local SEO increases the value of your business by improving how it shows up on search engines in relation to local keywords.
It is considered by many to be the primary form of organic SEO and has become increasingly important as more searches are now carried out on mobile devices.
From café to dentists and plumbers, local search results are quickly becoming the norm and everyone accepts that it’s important to be there when your customers are looking for your services.
Why is local SEO important for your business?
Boost your online visibility
Local SEO is all about making sure that users can find you online through local search engines. With this approach, you can target additional keywords within your areas, such as town names or suburbs, allowing your business to be found by those who are searching for services locally.
This is a great way to boost your online visibility in a crowded marketplace. Establishing yourself within your local area will enable you to better reach your target audience and become more visible online than if your business is listed further away from your locality.
Reach out to customers who are ready to buy
By targeting potential customers in your locality, you can reach out to those who are ready to buy. This means that you can get to them quickly and before your competitors catch on.
Local SEO is one of the most effective ways you can grow your business locally. Just by doing basic SEO, you’re increasing the chances of customers finding you online when they search for your products or services in their local area. It’s the best kind of lead generation.
Get more leads and increase organic traffic
Local SEO is not an afterthought. For many SME owners, it is the backbone of their online marketing strategy. Local SEO builds on your existing organic ranking, showcasing your brand on the first page of search results listings. From there, customers can easily find you to see your available services and contact you for more information.
Local SEO helps your business increase sales and generate leads. For a local business, this means more customers through the door and more enquiries. Local SEO is about optimising your website, location, online reviews and much more.
Free source of local advertisement
Local SEO gives you access to a huge number of potential customers. When people search for services or products in their area, you want your business to be the one they find, and local search is the easiest way to achieve this.
By advertising locally to people who are within close proximity of your business, you’re able to address most of the specifics that will be important to them.
Rank higher on Google with local SEO
Think a Google listing is just for big businesses? Nope. A basic listing can shore up your local SEO and improve your rankings on Google, which is great for customers (they get better, more accurate search results) and great for business.
Using local SEO in Brighton will help your website rank higher on Google. This means you’ll be visible to more customers searching online for nearby businesses, services and products.
SEO Brighton offers an affordable chance to have your business local search engine optimised, increase the number of leads and enquiries for your business and get more exposure to an audience who are actually looking for what you offer.
Contact us today on 01273 424 004 or send us a mail to get started.
Contact SEO Brighton or Call us on
SEO Experts in Brighton
Brighton SEO is one of Brighton’s top SEO agencies. We’ve been around for XXXYEARS and have an extensive track record of delivering great results and high rankings for clients in all kinds of industries.
We can help you become visible in your local search marketplaces. Whether you’re a small business owner with one location, or a global brand expanding into new markets, our solutions and expertise can drive more traffic to your website and grow your business.
Our award-winning team is fully equipped with in-depth knowledge, professional expertise, and innovative ideas to deliver good results.
Local SEO services we offer
Local business places
SEO Brighton’s Local SEO service can help you rank higher in local search results and on Google Maps. We use white-hat techniques to get your website noticed by locals searching nearby.
Our team of highly experienced professionals knows what it takes to make sure your business will be found when people are looking on their smartphones for the nearest service provider.
Local SEO citations
Our world-class SEO Brighton services include local SEO, but more specifically, local SEO citations. Local SEO is about making sure your customers can find you when they search locally near your store or service.
This is done by getting citations on websites of the local businesses that are local to your business. This is a specific aspect of all of our work.
Local submissions
The team at Brighton SEO knows all about local SEO. We specialise in helping small and medium-sized businesses increase their organic rankings through local SEO which includes 3 local submissions (business name, address & contact number) to the most important directories.
Our focus is on small business SEO, we understand the impact that it can have on any given company (and our own methods for achieving it!). We genuinely enjoy working with local companies and feel a real sense of personal achievement when we see a website perform well through local SEO.
Keyword research
The keyword research process starts with your business, product or services, and aims to find out what keywords and key phrases you should be targeting on local search engines such as Google, Yahoo and Bing.
Once we have researched your business, we can advise you on the best places to get your website optimised so that you can appear at the top of Google search engine results for what people are searching for in your local area.
Competitor research
In order to perform well in organic search, you need to perform better than your competitors in organic search. The most effective way of doing that is by researching which keywords are generating clicks for those pages and then performing SEO on those keywords.
We can’t always test everything ourselves, so we use competitor analysis in order to understand what is working for them. Competitor research helps us to find out the vocabulary, titles, and other elements that are working well for them and helps us to improve our own SEO approach.
Local SEO is a must-have when you run a business. If you don’t rank, you’re not going to get people to your door. Get in touch with the people that are near you and need what you are selling right now.
SEO Services
Our approach to local SEO
Listings review
Our local SEO service includes a review of your business listings on the major directories including Google Reviews, Yelp, and the likes. We analyse each listing to ensure it is complete, correctly formatted and optimised for maximum visibility.
You will receive a full report with actionable recommendations to help increase your local search ranking.
Report on customer reviews
Customers not only rely on reviews to make buying decisions, but they also rely on review sites like Yelp to help them decide where to spend their money. Our Brighton SEO company is devoted to providing you with excellent customer service and value for money.
We review your site and report our findings in a detailed document within 24 hours of carrying out the assessment.
Localised content
One of the best ways to rank locally is through the creation of localised content. Local content is an important component of the local SEO process. We guide you into posting interesting, locally related posts that can help to push your page ranking in local searches. Our local search experts are ready to oversee this process and help you drive more traffic to your doorstep.
NAP check
Our local SEO services in Brighton will check your NAP (Name, Address, Phone numbers). We also check citations across various directories to make sure all values are correct.
We then analyse your existing site and provide you with comprehensive reports about how we could improve it for better local rankings. From on-site optimisation to link building, our expert team is here to create an effective strategy for your business.
Call on our Brighton company today for more information about what we can do to increase leads for your business.
Brands That Trust Us
Our testimonials
“SEO Brighton helped me develop a new website and online presence with a well-optimised website. Due to this, I have had enquiries from my website that has resulted in 80% of these converting to actual sales (The search terms were related to the new business activity generated by the SEO Brighton company plus other leads from the SEO Brighton team). Their optimisation was excellent and has increased my online presence by 10 times or more. I can highly recommend their services as they are very professional in all areas.”
“The SEO that really delivers! These guys have researched my local competition and come up with a brilliant SEO strategy. Locally focused and perfectly targeted, they know exactly where I stand in the marketplace. I’m convinced that they will get me to the top…”
“Brighton SEO has provided us with a great deal of help with our online presence. They put together an impressive ranking to help us get the word out about our company and the range of services we offer. Communication is frequent, and we are always kept in the loop regarding what has been done and what the future will hold. Brighton SEO comes highly recommended to anyone who wants to get the most out of their online presence.”
Is it necessary to hire a local SEO company?
In today’s wired world, consumers expect to find local businesses when searching online. Also, as a local business, you want to get seen by the people in your town who are looking for your type of business.
Whether you need help with Google My Business, a link building campaign or assistance with social media presence, we’re here to support you every step of the way.
It doesn’t matter if you are just starting out or are looking for another online marketing option, SEO Brighton provides a turnkey solution that will take your business to the next level and beyond.
Why choose SEO Brighton for your local SEO services?
Local SEO expertise and support
SEO Brighton’s team consists of digital marketing experts who know how to drive customers to your business and generate valuable leads and sales needed. Through our integrated search engine optimization services, we can enhance your brand visibility, improve customer loyalty, and boost online revenues.
No matter how big or small your business is, we stand committed to helping you optimize sales and revenue generation through local SEO.
Our values
SEO Brighton is committed to providing solutions that help our clients achieve their goals. We uphold the highest standards of quality and ethics, striving to achieve the best results for every client, every time. From our first meeting, we will act as your trusted advisor, working with you to devise a strategy that delivers on all of your requirements.
Wide industry experience
SEO Brighton has over XXXYEARS of experience helping businesses make money from an incredible range of sectors.
From online stores selling products to property portals helping with rental rates, to eCommerce sites and social media marketing for large brands, our Brighton SEO experts know what it takes to rank in a specific sector and we can help you get there too!
Long-term strategies
We are not a fly by the night SEO company. We build and develop long term strategies based on your business goals and requirements to ensure your business is where you want it to be with regards to online presence. No quick fixes or gimmicks here, just the right, white hat techniques and recommendations that have been proven successful time and time again by SEO Brighton!
Transparency
Our SEO Brighton service comes with complete transparency and commitment to deliver measurable results. We’ll provide you with an easily accessible report of our work, and explain exactly how we achieved these results.
Ready to start a project with us?
SEO Brighton has grown to become the top local SEO expert in Brighton, Sussex for a reason. Together with our qualified team, we’ve continually come up with new ways to provide you with the best local SEO service in the UK – and it all begins when you get in touch online before we even set foot in your business.
Call 01273 424 004 or send us a mail at info@sussexseo.net to start your next local SEO project with us.
FAQs:
How do I know if I need local SEO service?
Using local SEO services can provide businesses with more customers in their locality which can lead to more profit and progress. While organic search can benefit businesses all over the world, it is arguably a lot harder to be on top of the search results for a specific locality.
What businesses need local SEO?
All businesses have local SEO needs because people always want to find a business near or among them. Local SEO could be essential for building brand awareness and bringing in new customers.
How long will it take for local SEO to work for my business?
Generally, businesses with fewer competitors will see results sooner than those with large competition.
How does local SEO work?
There is a huge benefit from having your website ranking on the first page of Google search results! It is proven that 70% of people only click on page 1 organic keywords and 2/3 of clicks go to the top 3 organic results.
Is local SEO really worth it?
It can bring in new business, drive traffic to your website, and help you grow your brand locally.
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