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What is Semantic SEO?
A semantic search engine optimization approach is used to write content that is optimized for search engines around topics instead of individual keywords. This way, your brand can dominate your market in search engines. It works. Study after study comes out proving the value of brand stories.
Consumers are more likely to buy from brands they like – so take control of what your brand is saying to them. By applying semantic SEO techniques, you can better optimise your content and take control of your Google rankings as well.
By understanding what your customers think they need instead of just what people search for, you can provide a better experience by answering questions your users are asking and meet their goals.
Why Is Semantic SEO Important?
Semantic SEO is a technique that has been developed to make your web pages easier for search engines to understand. In an effort to make sure that your pages show up high in the rankings for relevant keywords, you need to use these techniques.
A strong semantic foundation in your content portfolio can help position your brand from the start, including your voice, messaging, and imagery. This is what will give you a competitive edge in search engine results pages (SERPs) when people decide which strategy to follow on your website.
By using Semantic SEO correctly, you can appeal to your customers on a much deeper level and more effectively. For example, let’s say you’re running an online fitness store that wants to rank for “weight loss supplements”. Semantic SEO means you need to write content that appeals to people who are interested in weight loss supplements.
Semantic SEO increases the chance of someone finding your page by looking for exactly what they want while reading social media sites like Facebook or forums. The importance of semantic SEO cannot be overstated. It is crucial to the success of any website, and without it a company could find themselves with little traffic or social media presence.
If you’re not quite sure what this means or how it will affect your business moving forward, we can help! Contact us today if you want to know more about our process and pricing options so we can start helping you grow your online visibility from day one!
What are Semantic Keywords?
Semantic keywords are the words and phrases used by your potential customers to search for people like you. Semantic keyword research is a fun way to brainstorm keywords with your target market in mind.
In the SEO world, using the right keywords on your pages can lead to higher rankings in search engine results pages. Google recommends that you use semantic keywords – words designed to answer questions people are asking. Google and other search engines rank them higher than non-semantic keywords.
Worried your copy may not be picking the right fish from the sea? Get to know Semantic Keywords, Call SEO Brighton today on 01273 424 004.
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What is SEO Content?
SEO content refers to a type of content that helps a website get ranked high on search engines. As search engine users do not return to the results pages once they have found what they are looking for, it is important for marketers to provide them with information which makes them stay longer on the page. SEO content allows for an increased sales conversion, when compared to marketing blogs or business directories.
In addition to this, while there are no set rules for what works best for SEO content, when writing copy for the web you should keep your eyes open for any opportunities to take advantage of search engine optimization. SEO Brighton is a top- profiled copywriting agency for your semantic and SEO copy. Call us today on 01273 424 004 to get a free quote.
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What is Latent Semantic Indexing (LSI) and Where can it be Applied?
Latent Semantic Indexing (LSI) is used to discover relationships between words that were previously unknown. This model identifies lexical units with related meaning by detecting patterns in these units of text. This technology can be applied in numerous ways for various products and services.
To make it easier to access specific content in thousands of online documents, numerous search engines have implemented LSI. Latent semantic indexing is also a very basic correlation technique used in natural language processing. The idea behind latent semantic indexing is that similar documents should have similar word patterns represented by numerical values
What is Semantic Search?
Simply put, semantic search is the process of using machine learning to better understand user intent when users ask questions.
Today, your customers are searching online for the products and services they need. With Semantic Search, businesses can help their customers find those products and services using natural language online.
Semantic Search gives businesses the ability to rank relevant content by creating a search engine that looks and acts like the web instead of traditional search platforms that look like apps.
At SEO Brighton, our goal is to better connect the world. Our team has been developing semantic search technology for many years. We work closely with our customers to solve specific challenges and provide a solution that works for their business.
Why not get in touch with us today? Call 01273 424 004.
Does Google Use Semantic Search?
Yes. Google uses semantic search to help you find exactly what you’re looking for. Semantic search looks at the entity of each word, and is able to better understand the grammatical structure of sentences.
Google uses semantic search to deliver the most relevant results for your query. These are sometimes referred to as informational queries and typically have a long tail of synonyms, related terms, spelling corrections and different word forms.
At first, researchers used manually selected keywords to try and get useful results (and avoid misinterpreted results). Now, semantic search is part of Google’s core algorithm and makes up a majority of all searches
Which Google Technologies Play a Role in How Semantic Search Works?
Google has a lot of very different technologies that all work together to execute semantic search. Some of these technologies includes;
Knowledge Graph
Google’s Knowledge Graph is a database of knowledge that helps Google’s algorithms understand the context and answer questions posed by people.
Semantic search uses Google’s Knowledge Graph, which contains over 2 billion entities (think places, people, movies, songs) and have been verified by multiple sources across the web. That graph is used to assess the likelihood of an entity’s correctness.
Google also uses Knowledge Graph to show you the meaning of words in your search. So if you’re looking for information about Alexander the Great, you’ll see historical information, unless you specifically ask for additional detail.
Hummingbird
Hummingbird is a query parser developed by Google in 2013 that improves on Google’s keyword-based search algorithm. The technology was designed to allow better ranking of results in Google Search, to more accurately respond to ambiguous queries, and to surface information contained within documents instead of just web pages coupled with search terms.
The Google Hummingbird represents a fundamental change in the way Google understands the content of web pages. You can think of it as a shift from Google thinking about documents and keywords to thinking more like a human being does – contextually and conversationally.
RankBrain
RankBrain is a machine-learning system designed to help Google better understand its users’ queries and provide more relevant search results. While it may not be perfect (yet), RankBrain is natively integrated into the core of Google’s technology stack, allowing it to provide direct answers to more questions.
RankBrain’s capabilities have grown over time, thanks to its ability to soak up all the written knowledge on the internet and distill that knowledge down into signals that help Google understand the connections between words, the synonyms of words, and phrases.
BERT
BERT is an open-source representation that learns a language model designed to capture the semantics of all possible inputs to the Google semantic search. This representation is trained on over 100 billion words and is able to learn structure, sequence and syntactic patterns. BERT can be modified or extended to deal with other languages.
Its ‘brain’ allows it to understand language at a deeper level, including syntax, semantics and pragmatics. BERT does this by combining Google’s powerful machine translation capacity with deep neural network (DNN) expertise. At Brighton SEO, we’ve been helping our clients maximise their SEM efforts for years. To make semantic search work even better in your favor, contact us today and let’s get started!
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What Does Semantic Search Mean for SEO?
The digital landscape has changed dramatically over the past decade. Semantic search represents a massive shift in how we find information on the web, and search engine optimisation professionals need to change their strategies to stay relevant. Research shows that 80% of queries in mobile apps are local. In this environment, being overly dependent on Google makes a business vulnerable.
Semantic search is a new way of searching the internet that relies on interpreting the meaning behind words rather than just looking for keywords. It uses natural language processing to find matches based on what people are actually trying to do, not just what they say. This means that it’s easier for users to find exactly what they want and get back out without being overwhelmed with irrelevant results or ads.
Semantic search technology and tools allow users easier means to find the information they want in a direct way. This has reshaped how SEO specialists look at their craft and it’s encouraged them to up the ante when it comes to designing websites. So if you are looking to increase your SEO rankings, it is crucial that you understand how semantic search works. If this sounds complicated and overwhelming to you, contact us! Our team of experts have the knowledge and expertise necessary for ensuring your website ranks highly in Google’s SERPs.
There’s no need to worry about staying on top of all the latest trends with our SEO Brighton services; we will take care of everything from A-Z so that all you have to do is enjoy the benefits of increased traffic flow through your site while increasing sales at the same time! Just fill out a quick form today and one of our friendly representatives will be happy to help get things started for you right away.
What is the Difference between Semantic Search and Semantic SEO?
Most people don’t know that there is a difference between semantic search and semantic SEO. The terms “semantic search” and “semantic SEO” are often used interchangeably, but not everyone can tell you exactly what the difference is.
Semantic search results are based on a relationship built between a user’s search query and the data found on a website. Meaning, if you search for “camping gear”, semantic search results will contain sites that directly relate to the word “camping”; whereas, traditional search results would contain different variations of your search query: “search”, “gear”, etc. Semantic SEO is a specific type of optimization that gives pages a ranking boost in organic search as well as higher clickthrough rate.
Get in touch with SEO Brighton today for your semantic SEO improvement.
Looking to Improve Your Semantic SEO Strategies?
It’s the time of year when we all want to make sure that our SEO is in top shape.
If you need some help with your semantic or organic search strategies, give us a call and we can get started on an action plan for improving your online visibility.
We have helped many other businesses succeed by making their website more visible to potential customers through high-quality design, well optimised content, and powerful backlinks.
With these tips and tricks combined into one cohesive strategy, it won’t be long before your business will start seeing increased traffic from Google searches–which means better sales!
Call us at 01273 424 004 or email us for more information.
FAQs
What is an SEO friendly URL?
A search engine can identify what individual webpages are about through their URLs, but in order for them to understand how they’re related it needs a solid hierarchical structure.
SEO friendly refers to doing all you can with proper URL construction, plus a few technical steps, to give search engines as much signal as possible so they can do their job properly.
Is semantic search machine learning?
How do I generate keywords for SEO?
Keyword generation tools like Google AdWords Keyword Planner, WordStream, SEMRush, AccuRanker, Ubersuggest, Google suggest tool and many others allow you to generate thousands of keywords for any keyword/phrase.
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