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What is website architecture?
Website architecture (or website structure) can be considered in the broader sense to be the site’s hierarchy, arrangement and overall order of pages. In this way, the term ‘website architecture’ is closely associated with navigability.
Just as architecture is the art and science of designing and building buildings, in the same way, website architecture is the art and science of designing and building websites.
If your website is user-friendly and easy to navigate, then it has good architecture. On the other hand, a badly designed site is disordered and confusing, where information is hidden and hard to find.
Importance of website architecture for SEO
Makes your website more search engine-friendly
A well-structured website will make it easier for search engine bots and humans to crawl, understand and index your pages, ultimately increasing web traffic. If you have a poorly designed site, search engines may not be able to crawl and index it effectively.
This can affect your rankings and your overall online visibility. The more search engine-friendly your website is, the higher your page rankings will be.
Provides deeper navigation by offering more pages users can explore
Website architecture is without a doubt one of the most important aspects of a website. A good site architecture gives you deeper navigation by offering more pages for the user to explore and think about visiting.
It also helps the search engine spiders by making it easier to crawl your site and creating more internal links. You will have a lower bounce rate, a better ranking on Google, and you will also be happier with your website if you have a great structure.
The structure of your website impacts your link authority
Link authority is an overarching term used to describe the power or weight behind a website or webpage. By using certain structural techniques you can build a solid foundation for your website which will impact how Google views your link authority.
Having authority in your niche is important, but the ability to rank around your preferred search terms is far more important. So how do you achieve that? Through the design of your website.
The right website architecture makes it easy for visitors to find the information they need
Website architecture is the invisible framework that supports your website. The navigation system on your website lets users follow different routes and aids search engines in crawling and understanding your website’s structure.
When done well, it means users can easily find what they’re looking for, while for search engines, it improves the way the site is indexed and subsequently ranked.
Let us design the perfect website based on your customers and your brand’s needs. All you need to do is call 01273 424 004 or email us to discuss your needs!
SEO Experts in Brighton
We are SEO Brighton, an SEO agency based in Brighton, Sussex. The mission of SEO Brighton is to ensure every business in the area has the chance to improve their online presence, whether they already have a site or not.
We are here for anybody who needs a website, Search Engine Optimisation, PPC management, social media marketing or software development. We can help both big and small businesses with these services, as well as individuals who want to work on their site but aren’t sure where to start.
We like to take an inclusive approach to work with our clients, which means being transparent throughout any engagement. Your site will receive a comprehensive review of its functionality, structure, and design so it works perfectly. Overall we want to make sure that the site has a great fit with your goals.
SEO Services
Our website architecture services
Visual appearance
The visual layout or user interface (UI) of your website is an important part of the architecture. Poor website design can result in slow load times, confusing navigation and a poor user experience. Your website needs to reflect the image you have in your head of what you want your brand/business to be. Clients have to look at a website, remember it, and then return to it again. So the more likely they are to remember your site the better. We make sure there is a consistent, easy to follow layout with no distracting graphics or colours used.
Functional aspects
If someone hits your webpage and there is no essential content on it, meaning they cannot get what they want from it immediately, then it is useless. How would you feel if you see an empty page when typing the URL of a website in the web browser? You’d take your business elsewhere. Every webpage should have some purpose behind it and contain useful information for the visitors. This means meeting and even exceeding the user expectation experience of the site visitor.
Site architecture is the underlying structure of your website. This must be structured correctly to ensure that your site is both crawlable by search engines and also that it makes sense to visitors. Once designed, our experienced developers will ensure that your site continues to perform well during production.
Security parameters
Security parameters for your website are a table stakes requirement in this day and age. It’s not just enough to have a good looking site anymore. Installing third-party security plugins, maintaining security checks regularly, scanning your website for vulnerabilities regularly, and generally keeping your website free of hackers is crucial (it isn’t their fault they do what they do).
You don’t want people going around with a large stick trying to poke holes in your website, so why give them an easy way into doing that? Call 01273 424 004 or email us if you want us to take a look at your site architecture.
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Our testimonials
“We were in a bad position and desperately needed to get our site up to date. SEO Brighton allowed us on what to do. They have transformed our website and increased its conversion rate by over 100%. I would totally recommend the Brighton-SEO company to anyone who wants to grow their business. The work they did was nothing less than perfect.”
“SEO Brighton team were at the top of the game when it came to knowledge and expertise. They were able to use their skills and experience to not only build our website up but also to surpass every one of our expectations in terms of website architecture and structuring, creating buzz around the brand and securing new clients.
I cannot say enough about this group of professionals – they are absolute wizards with marketing campaigns, copywriting, web design and everything else you can imagine an online business could need. In addition to having some fantastic traits as individuals, the SEO Brighton team is almost more impressive as a collective unit. There is never any hesitation when you request anything, the answer is always there in no time! They are truly a gem of an agency!”
“It was a great pleasure to work with SEO Brighton again. I am very pleased with the work of the team, especially because they have managed to take my site from the 12th position to the 3rd in just one month! It is great to see that people at SEO Brighton really care and constantly keep working on the amendments we decided together.”
How we make website architecture work for your website
User-friendly URLs are what we strive for
URLs are the way you access your website pages. Most of the time they include a mixture of numbers, letters and random characters, but in theory, they should display the page name you’d expect. This is something we audit when looking at a website, and something we try to get right ourselves.
We can help to choose good, user-friendly URLs for ANY page(s) on your site. We aim to obtain a clear hierarchy with your keyword phrase being the most important part of the ‘path’ of your URL. This will help you achieve a higher click-through rate and have a strong presence within search results.
Creating a simple navigation menu at the top of the page
What’s this got to do with website architecture? The answer is everything! Not only does this help your visitors navigate around your website, but professionally present your services it can also be a valuable part of improving the search engine visibility of your site.
We will create a simple navigation menu at the top of your page. This is such an easy element to add but it can have a big impact. We often see websites with multiple navigation options on the same page, which can be visually confusing for the user.
This not only makes your website confusing to use, but it also negatively impacts your SEO value because Google sees this as duplicate content.
Your pages will flow seamlessly to and from each other
When visitors land on one of your web pages, you want them to either find what they are looking for or be encouraged to explore your website and continue reading.
We make sure that no matter where the user starts or ends up, they will have a good experience while on your site. This means if they click on a link from another page, it should be easy for them to get back to the page they were originally on, and vice versa.
You can count on a secure and intuitive experience from us
One of the easiest ways to lose a customer is by providing them with a poor user experience. Our team takes great pride in designing and developing websites that provide a secure, intuitive, and easy to use interface for our clients (and their customers).
We also take time to make sure that we know every aspect of your business. This allows us to incorporate the functionality your business needs into the design and development of your website.
Call 01273 424 004 or email us to discuss your needs!
Why use SEO Brighton for your website architecture services?
Result-driven
Here at SEO Brighton, understanding our clients’ requirements is key to producing a bespoke service that will guarantee the desired results.
To do this, our experienced team of SEO experts will work collaboratively with you to define your aims, whether it be more leads, increased sales or simply an increase in website traffic.
Only once we have a clear picture of your business needs will SEO Brighton create an action plan that will achieve these goals.
Customer-focused
Customer-focused is SEO Brighton’s mantra. With our meticulous approach to working with clients and no shortcuts taken, we have grown in popularity and now boast over thousands of customers who return time and again for all of their digital marketing needs.
Team of experts
Whatever your website structure needs are, we have a team of experienced developers and designers that can make it happen. The team at SEO Brighton are some of the most experienced in the field. Our website architecture services are tailored specifically to your individual needs.
Years of experience and expertise
We’ve been offering the best SEO services for Brighton and the surrounding areas ever since we opened our doors. We’re proud to have been voted as one of the top SEO agencies in Brighton, Sussex.
We consider this a big achievement and thank all of our clients who helped us achieve this! We now offer the top website architecture services along with SEO services around Brighton for our customers.
Our guarantee
At SEO Brighton we know that your business needs a website that is beautiful and functional. That’s why every project gets a dedicated Project Manager and an experienced website architect to make sure that not only will your site look amazing, it will also be fully functional.
From the ground up (or roll-out if you already have an existing website), our web architecture services will ensure your site is well thought out, flexible and future-proofed.
Brands That Trust Us
Get in touch with us today
When it comes to website architecture, we are experts in content and SEO copywriting, website architecture and website design.
We can give your website just the push it needs to be SEO-friendly.
Get in touch with us today on 01273 424 004 or email us via info@sussexseo.net to discuss your needs!
FAQs
Can my website still rank on Google without website structuring?
How does my small business website represent my brand?
An effective small business website should engage the viewer and present your services in a professional manner. Besides, it should provide sufficient information to allow people to decide on your products or services without having to call and ask questions.
How do you identify a good website architecture?
How soon can SEO Brighton help me out with my website architecture needs?
Is there an ideal website structure?
The basic components of a website are primarily navigation, content and information architecture with some elements used on each page for user functionality.
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